The program's educational objectives
To acquire general knowledge of the company and its markets:
To become familiar with
- the health and beauty markets and their challenges
- our laboratories’ specific markets and products
To understand
- the company’s history, values and development strategy
- the company’s channels and players
To understand the Product Manager’s role and exercise it within the company:
To become familiar with
- the different players and their expectations
- the internal tools related to the role
To become familiar with
- the organization of the marketing professions
- the skills and results expected
To develop a portfolio of skills to support the Product Manager’s role:
To analyze one’s skills
To identify the knowledge that has been acquired
To fulfill expectations
