Program content
The Specialized Health/Health Industry Management Master (MS) program in Health and Beauty Medical Marketing offers various complementary learning tracks:
- Academic, theoretical education
- Operational education
- Meetings with professionals
- Field mission
- International mission
The program, composed of classes, lectures, directed studies and site visits, lasts three months and is based on six complementary topics, broken down into modules, each one focusing on a corporate reality.
Topic 1: Strategic Analysis of the Health and Beauty Sector
Topic 2: Project Management and Value Analysis
Topic 3: From Marketing Strategy to Product Commercialization
Topic 4: Support Materials for Marketing and Product Managers
Topic 5: Personal Development Tools
Topic 6: Management Techniques
A field mission, that lasts approximately six months, allows for the direct application of the knowledge acquired from the various modules.
Individual follow-up runs in parallel to the entire program. From the beginning of the program, this support allows each participant to determine the areas for improvement on which he/she must specifically focus, followed by a regular verification of his/her acquisition of knowledge and skills. It also provides a follow-up of the professional thesis that each participant must hand in and defend at the end of the program.
