The School of International Marketing: a customized program to support the development of the company and a commitment to our future employees.
A company must constantly adapt to prepare for its future. This cannot happen without a constant capitalization and transmission of knowledge, which constitutes the foundation of its strength and personality.
In parallel, a company must grow, identify changes and be able to integrate them rapidly, which at times requires a real commitment.
We are deeply convinced that our Product Managers are a driver in this constant evolution. The products they develop, then place on the market, must be innovative and also comply with the corporate values they represent. Our Product Managers must therefore rapidly assimilate the values and history of the company.
Product Managers also have special relations with our internal experts in areas such as research and production, and with sales teams who give life to their projects. A Product Manager must also have multiple skills and put them to good use as soon as he or she is hired.
For all these reasons, Pierre Fabre Laboratories decided in 2006 to optimize recruitment and train young Product Managers with high potential by creating the Health Management Master program, with a specialization in Medical Marketing for Health and Beauty, in partnership with the Ecole Supérieure de Commerce of Toulouse business school. Each year, we create a real "incubator" for Product Managers, composed of approximately ten young graduates, who will eventually join one of our company’s branches in France or abroad.
Catherine Baissac
Learning Deputy Director and Director of the School of International Marketing
Catherine Baissac is a Pharmacist and graduate of the Faculty of Paris V, as well as a graduate from the Masters Program in Law, Management and Pharmaceutical Marketing from the same Faculty. She also studied at the Institut Supéreiur du Marketing. She started her career at ROUSSEL HOECHST, then BOOTS HEALTHCARE, as the Marketing Communication Manager for Cosmetics and Health. She then joined Pierre Fabre Laboratories in 2001 and managed the DUCRAY pharmaceutical training network for two years before moving to A-DERMA’s Worldwide Marketing. Her twofold expertise in Training and Marketing led her to take over responsibility for Pierre FABRE Laboratories’ School of International Marketing.
The rationale for the School of International Marketing:
- Transmit knowledge and internal values
- Focus on transversality
- Customize a diploma course to meet our needs
- Enrich the company with the profiles it needs
The rationale for the School of International Marketing
Transmit knowledge and internal values
This Master program was designed to fulfill operational needs. The Marketing modules have been customized to match the company’s specifics and the transmission of our expertise is a focal point. With close to 60 internal instructors out of 80, our young Product Managers benefit from a full overview of the company and can develop a substantial list of contacts.
Similarly, our company is historically very close to its customers and their expectations. It was therefore important that our future Product Managers, during this course, follow six months (on average) of in-field training as pharmaceutical or medical sales representatives or trainers, before taking on their marketing assignments. Many reflexes useful for their future work are acquired in the field.
One of our characteristics is that the company looks at health in its broadest form in its development of ethical drugs, food supplements, OTC products, oral and dental hygiene and care products, dermatology products, dermo-cosmetics … many fields, to which are associated just as many practices and professions that we consider to be an incomparable goldmine for skills.
Product Managers benefit from the wealth provided by the scope of this transmitted knowledge. This transversality also allows this knowledge base to be placed in a general context and support the global development of our company.
Customize a diploma course to meet our needs
This integration program also leads to a diploma: a specialized Master diploma delivered by the Ecole Supérieure de Commerce of Toulouse, recognized by the Conférence des Grandes Ecoles.
This partnership allows us to rapidly acquire new skills that are required for the company’s development. For example, the focus may turn to value analyses, international development or intercultural management, through the intermediary of specialists proposed by our partner. In the very initial stages, we steer the program towards the market changes directly expressed by our executives or suggested by the Ecole Supérieure de Commerce.
Françoise le DEIST
Director of the Health Management Master Program at the Ecole Supérieure de Commerce of Toulouse
Françoise le DEIST, an Economist, with a DEA in Industrial Management, followed by a DESS in Adult Training Strategy and Engineering, started her career as a Training Manager at INFACT. A few years later, she joined the University Hospital of Rennes as an Organizational Engineer, then became an independent consultant for companies operating in the health industry sector. In 1993, she joined the Group ESC Toulouse as a teacher and was responsible for the Specialized Master programs in Health Management. She graduated from the Doctoral School of the HEC in 2001, with a specialization in Human Resources. Based on this diverse experience, in 2006, she became Manager of the Specialized Health Management/Health Industries Master program in Medical Marketing for the Group ESC Toulouse.
Enrich the company with the profiles it needs
This program is available to our interns and short-term contract employees as a priority to provide them with greater visibility in terms of recruitment opportunities and also increase our attractiveness vis-à-vis this population: students have at times called us before choosing their graduate program in order to improve their future chances of being hired. Our recruitment is also geared to suit our company’s development: for example, we are looking for an increasing number of international profiles, and 6 to 12 months of international experience within our subsidiaries is offered in this program.
